Online MBA Program Development – 2019

Video floating an image of instructor Brian Flannagan over an interior scene in the University of Michigan Ross Business School as his main points scroll into the distance.
This video floatis an image of instructor Brian Flannagan over an interior scene in the University of Michigan Ross Business School as his main points scroll into the distance.

The University of Michigan’s Ross School of Business set out to create the most engaging and visually stunning online MBA program in the world – and succeeded.

This program mirrors the on-campus MBA experiential opportunities such as intensive residency weekends and the challenging Multidisciplinary Action Projects with real companies. In addition, faculty wanted to replicate their engaging class sessions online – and they didn’t want to look like a talking head on a webcam while they did it. So, this project engaged a truly astonishing crew of designers, developers, and filmographers to create instructional videos and synchronous class experiences of a quality rarely seen in education. Videos were shot in studios, on-site within the business school, and on location in a variety of businesses to bring students into the workplace.

My roles in this project were varied. I provided instructional design on four courses, helping faculty decide how to convey their content in a meaningful way. I developed a number of tracking tools and workflows to help us organize the astonishing number of pieces to each course. The simplest course I managed had 21 videos and 21 Storyline interactives, all of which I proofed 3-6 times. My most complex task was to help set expectations and facilitate communication among our team of 30+ education and creative professionals comprising internal staff, university personnel, and staff from three separate contracting firms.

Published by Emily

I'm an instructional designer and gardener based in Ann Arbor, Michigan. Free moments find me in my garden or the forest, hugging trees and all that jazz.

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